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You’ve Produced Your Corporate Video…Now What?

Congratulations! You’re now the proud owner of a shiny new corporate video. So….now what?

Many business owners encounter the challenge that once their video content is produced, they aren’t really sure what to do next. Having a documented distribution strategy in place can save time and improve the chances of getting maximum exposure for your video.

That being said, here are seven key components of a successful online video distribution strategy.

Share your video on YouTube.

With over 1.3 billion users and 5 billion videos being watched on the platform every single day, if you don’t already have your own YouTube channel, you’re missing out on a tremendous marketing opportunity. Your channel will become the hub of all your video content. As you publish new videos, your channel subscribers will be able to keep up to date on everything you’re sharing.

Optimize your video for search.

Another important thing you want to do with your video content is optimize it for SEO purposes. This will help attract the attention of interested viewers and position your branded content higher in the search results. Wherever you are publishing your content, make sure it’s fully optimized. That means ensuring that the title, tags and descriptions are relevant and feature the appropriate keywords.

Make your video easy to share.

In addition to optimizing your videos for better search engine performance, you should also be optimizing them for sharing purposes. Adding share buttons, using shortened URLs and including a strong call to action that encourages viewers to pass the message along can all play a role in helping your video gain more traction.

Post your video on your website.

The next great place to share your video content is your very own website. Not only will this help to keep your customers informed and engaged, but research has shown that video on a website can drive 157% increase in organic traffic from the search engines. So, you might see a nice boost in your ranking if you include video throughout your site.

Send your video via email.

If you have email subscribers, you already have a captive audience for your video content. There are a number of different ways you can use email to drive video viewership. For instance, you could send out a special message announcing that “hot off the presses” clip you just finished. Or, you can incorporate relevant video content into your email newsletters. This provides more variety for your readers, which can drive engagement.

Post your video on social media.

These days it sort of goes without saying, but social media is one of the most powerful tools for getting your message to the masses. It also happens to be a very video-friendly medium. You may want to play around and do a little testing to determine when to publish on which platforms for maximum exposure, but you can start by simply sharing on whichever platforms your target audience is most active on.

Collaborate with partners and influencers.

You’re not the only one who can distribute your video. If it’s relevant, you might consider reaching out to various partners who might be willing to share content of yours if they feel it would benefit their own audiences. This can dramatically expand your reach. Likewise, creating relationships with social media influencers can pay off when it comes time to start sharing your video content.

Last, but not least, remember to consistently track and measure the performance of your video marketing activities using tools like Google Analytics, Facebook Insights and YouTube Analytics. This will provide you with valuable information that can help you further optimize your distribution strategy for the future.

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