When to Use Video
You may already know about the many benefits video marketing can have for a business, but that doesn’t mean it’s the be all and end all of marketing. In fact, for best results, video should be incorporated as part of a multi-faceted approach that includes a variety of different mediums.
The problem is, when you’ve got such a robust strategy, it can be challenging to figure out when video is the right application. To make things a little easier, here are a few times when video can be the most effective tool for the job.
When you want to introduce yourself, your product or your service
People are 4 times more likely to watch a video about a product than read about it. Furthermore, a whopping 90% of consumers say that watching a video about a product is helpful in the decision making process.
So, it only stands to reason that if you have a new product or service you’ll be launching (or even if you want to introduce your old faithful to new customers), video is the most effective way of doing so.
The same goes for introducing yourself as a business owner or executive. People want to see the faces and get to know the humans behind the brands that they do business with. Nothing conveys that personal message better than a video.
When you want to generate social proof
What’s more effective in sharing a good experience with a brand or product: a written review or a video testimonial? Of course it’s the latter.
The fact is, people trust the opinions of online strangers just as much as they do recommendations from their friends and family, and video enables you to turn those words on a page into a much more powerful and impactful message.
When you want to educate your audience
Let’s say there’s a common “how to” question that comes up with your customers a lot. You could write a blog post, providing step-by-step instructions on how to resolve whatever issue they’re having. Or, you could create a video tutorial that will show them what they need to know instead.
The fact is, viewers retain 95% of content when they can watch it versus only 10% when it’s written text. So, if you want to share your knowledge and help your customers, video is definitely the way to go.
When you want to create an emotional reaction
Most marketers know that the best way to generate engagement and win over a customer is to create an emotional reaction. A good writer can make that happen, but not nearly as well as a video can.
Whether you want to invoke fear of missing out, tug at your audience’s heart strings or get them excited about something, a well-produced video is sure to do the trick.
When you want to say thank you
You wouldn’t be where you are today if it wasn’t for your customers. Sending a thank you via email or blog post can seem, well, a bit insincere.
A video, on the other hand, will convey the genuine feeling behind your words. This can generate loyalty, which will serve your business for many years to come.
With branded video content having recently increased by 258% on Facebook and 99% on YouTube, there’s never been a better time to use this powerful medium to reach your business goals.
If you need help, check out our services or give us a holler. We’d love to help bring your marketing message to life!