Recently, popular video review and management platforms Frame.io and Wipster announced significant updates to their services. Both have made great strides and seem to be moving in a positive direction.
As a filmmaker, it’s important to stay abreast of what’s going on in the industry. And given the popularity of these platforms, I thought it worthwhile to dedicate a lesson in this course to the changes they’ve made.
So, without further ado, let’s explore a few of the innovative enhancements that have been rolled out and the opportunities they will afford to filmmakers moving forward.
We’ll start with Wipster.
Having pretty much cornered the market on collaborative online video review, the folks at Wipster have now focused their efforts on two main areas:
Putting all of your video content in one place
Optimizing the online performance of that content
If you’re an individual freelancer or creative, Wipster is still a great platform, however, it does seem as though they’re making a shift toward serving more enterprise-level clients. In other words – bigger brands and agencies that are producing a large number of videos on a regular basis.
That being said, there are two new elements in the updated Wipster architecture: Flow and Pulse.
Flow is the new central hub of the video production process. It’s where all of your video content can be accessed, sorted and managed.
With this new feature, filmmakers can keep track of all of their videos by tagging them with a label that identifies which stage they are in the production process. Tags like “edit in progress,” “needs changes,” “in review,” and “approved.”
This can be tremendously helpful for staying organized – especially if you’re juggling multiple projects.
The Pulse feature takes things a few steps further and opens up a whole new realm of possibility for improvements to both creative video production and return on investment.
The secret? Bringing data into the mix.
Specifically, Pulse aggregates all of the social analytics from all of Wipster’s integrated platforms to produce what’s known as “Healthscores.”
What’s great about Healthscores is that they take the most important data on viewing, duration and engagement and turn it into visuals that are clear and easy to understand. This makes it easy to quickly determine how your content is performing at a glance.
It’s also worth mentioning the updated Media Asset Management features, which pull all of the data on a particular project into one place and include things like tags, team members, views, comments, tasks and a bunch of other cool stuff worth checking out.
Now, let’s move on to the recent changes made to Frame.io.
This platform features a lot of really handy tools for creatives. Some of the more noteworthy newer features include:
Faster upload speeds
Improved file organization and search
Re-built viewers for video, audio, PDF and still files
Expansive support for video, audio, stills, raw still formats and multi-page PDFs
Enhanced commenting and collaboration
In my personal opinion, the enhanced search and commenting capabilities are the most useful, so I’d like to explore those in a little bit more detail.
First, the improved search operates much faster than the previous version. Obviously, any time saved in the life of a filmmaker is a valuable asset.
You can also search by more terms, including project, file name, approval status and uploader.
Secondly, the new “Presence” feature of Frame.io allows you to see who is watching and commenting in real-time. You can also view insights like historical views and play count. You can even set up a notification for whenever a specific person or group of people start watching.
Want to tag people in the comments? You can do that now using the @ symbol.
Frame.io also recently launched a handy new tool for Mac users called “Watch Folders,” which ensures seamless uploads, even if a connection is interrupted.
All of these new tools and features should prove to be tremendously helpful should you choose to use either of these platforms for your video management needs.
If you’re not sure which one is right for you, I recommend giving them both a test drive. I think you’ll find they’re both well worth the investment.