Choosing the Right Video for Your Business
You probably already know you need a video for your online marketing campaign, but unless you’ve got experience in this area, chances are you also have a bunch of questions, like: what type of video do I need, what’s the right length for the video, and how do I distribute it?
When it comes to creating an online marketing strategy, video isn’t a one-size-fits-all solution. In fact, there are several different types of videos you can create, each one effective in delivering a different message to a different target audience.
So, how do you choose the right corporate video for your needs?
Don’t worry… we’ve got you covered. Let’s take a look at seven different types of videos and the role each one plays so you can make a better-informed decision.
Culture Capture Videos
These live-action videos are created to showcase the culture, values and personality of your company and your employees. Essentially, culture videos show your audience the faces behind the brand to make your company more human. The optimal length of a Culture Capture video should be about 2-3 minutes. The best distribution channels for this type of video are your website and social media platforms.
Explainer or Infographics Animations
These animated videos are great for providing a description of your product or service and a high-level overview of what problems you solve for your customers. The optimal length of an Explainer or Infographics animation should be about 1 1/2 to 2-minutes. The best channels for distributing these videos are your website and social media platforms.
Customer Stories or Testimonial Videos
These live-action videos highlight real clients and the results your product or service helped them achieve. Customer testimonial videos build credibility and humanize your brand so that your prospects can better relate to you. The optimal length of this kind of video should be under 3-minutes. Customer videos are perfect for distribution on YouTube, your website and social media channels.
Product Demo Animations
These animated videos showcase your products’ features, functionality and benefits. They’re great for demonstrating what makes your product unique and how it can solve your customers’ problems. Simply put, an instruction manual can’t hold a candle to a powerful animated tutorial. The ideal length for product demo animations should be between 1 to 3 minutes and they are best if delivered on your website, social media, YouTube or shared privately to individuals through email.
One of the most important components of a well-run business is consistent communication amongst all employees. This can be challenging, however, when there are multiple locations or several different shifts involved. Live-action video can be used to ensure that all employees receive exactly the same message regardless of whether that message is delivered to several audiences at different times. These videos are typically distributed on a company’s intranet or via email.
Chalk Talks or White Board Animations
These animated videos are a simple yet engaging way to demonstrate a complicated idea or concept. There is something hypnotic about watching words or images unfold on the whiteboard. Optimal length of a Chalk Talk or Whiteboard animation should be about 1 to 2 minutes.
These live-action videos have been the secret stars of the online world for some time. They are usually hosted by interesting individuals or reviewers who test products and talk about their features, capabilities and benefits. The optimal length of a how-to tutorial should be about 3-5 minutes, depending on the topic. YouTube is a great place for distributing this type of video.
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