So, you want to create a video for your business. That’s great news – especially since video has easily become the hottest platform for spreading the word about your brand, generating traffic, nurturing leads and more.
You may think producing videos isn’t hard, and that you can easily do them yourself or with your in-house marketing team. Can it be done? Sure. But while some companies are successful at DIY video production, the majority of them find out the hard way that it’s not quite as straightforward as they originally anticipated.
By then, many are already knee-deep in the process, feeling confused, frustrated and ready to throw in the towel. In fact, by the time many of our clients come to us for help, they’ve already wasted a ton of time and money.
Thankfully, you can avoid going down this costly and time-consuming path by getting us involved right off the bat. If you still need a little convincing, here are five reasons that might just change your mind.
Planning and creative development
Creating a compelling video campaign takes a lot more than just writing a script and hitting record. There is planning, directing, filming, lighting, sound, editing and so much more to consider. This is something that requires more than just one or two individuals. If you want the results of your video campaign to match your customers’ expectations, you need a qualified team that can effectively plan and carry out your video strategy.
Expertise and industry know-how
You are an expert at what you do, but chances are you aren’t an expert at developing and implementing video marketing campaigns. As trained professionals with decades of experience, we already know what works and, more importantly, what doesn’t. What’s more, we stay ahead of the curve in terms of video technology and trends so you don’t have to. Whether you are looking for a single video or an entire series, our expertise can help you achieve all of your goals.
The best equipment
Even the most novice consumer can tell the difference between a professional film and an amateur production. You want your videos to represent the level of professionalism that you’ve worked hard to establish for your business. Otherwise, the message you convey will not only miss the mark, but could potentially paint your company in a less-than-flattering light. When you work with us, your content will be produced using top-of-the-line equipment and expert editing tools for a clean, polished product you and your audience will love.
Do you have the skills or expertise to bring your brand message to life through effective storytelling? Are you familiar with the distinct nuances between how stories are shared on YouTube vs. your website, or Facebook vs. Instagram? If not, you’re not alone. But if you’re trying to produce your own video content and hoping it reaches and resonates with the right audience, you’ll probably find yourself off track. For nearly thirty years, we’ve been refining our storytelling abilities to produce meaningful work that is optimized for each distribution method.
Last, but certainly not least, working with a video production company can actually save you money in the long run. Many business owners are surprised by this, but when you consider everything that goes into producing a quality video, it becomes much clearer. For instance, DIY films require a ton of man hours, not to mention all the equipment you’ll have to purchase (equipment that could easily become obsolete by this time next year). Because we can scale the scope of our projects to suit any budget, partnering with us is a much more sound investment.
There are many directions you can go when it comes to producing videos for your business. Enlisting the help of a professional right from the start can save you time, money and endless amounts of aggravation. Take a look at our services to learn how we can help guide you through the process from start to finish and then give us a call at 855-345-6489 so we can discuss your project.